| News Release, for Immediate Release SPECTRUM STRATEGIES LAUNCHES NEW SITE
DESIGNED AND PROGRAMMED BY NO INK INC. SOUTHFIELD, MI., April 4, 2005 -- Spectrum Strategies, a planning and management consulting firm based in Southfield, Michigan, has launched a new web site, designed and programmed by No Ink Inc. "The site presented some unique design challenges, mainly, how do you visually represent a company with such a diverse portfolio of capabilities? I had to view the company as a 'think tank' for anything relating to design, planning, and management of environmental spaces inhabited by humans," said Tim Zuellig, No Ink's founder, Principal, and Creative Director. "The process of creating the site involved many meetings with the client, and involved many exploratory discussions regarding the ever-evolving nature of their business," Zuellig said. They are great personalities and thinkers, and it made the entire process enjoyable and very interesting." Spectrum Strategies is a planning and management consulting firm. They focus on people and their work processes, and the real estate, facilities and technologies that support them, and they specialize in strategic planning, program management and asset management. No Ink Inc., founded in 1996 by Tim Zuellig, recently relocated to Saginaw from Chicago, provides a wide range of clients nationwide with graphic design services, web site design and programming, advertising design, marketing services, and identity design.
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